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The Model Used for Multichannel Business (Chapter 2)

  • Which elements of multichannel business are essential, and which are important?
  • How are exciting, cross-channel shopping experiences created?
  • What are the benefits of the multichannel model and how is it used?
  • How does the multichannel model help you to respond more quickly than the competition?
  • Why are Marketing and Sales more effective once the multichannel model is applied?
  • Why are there cost savings with the multichannel model?
  • What can companies control and what can they only influence?
  • What is the best approach for transforming a company into a multichannel business?
  • Why are channel conversions of value and how are they best implemented?

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