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What Role does Product Information Play in your Multichannel Business? (Chapter 4)

  • Why does a company need a digital counterpart for their physical products?
  • What channels need a “digital product” and what significance does this have for the company’s success?
  • How much does production of a “digital product” cost in comparison to the physical product?
  • What are the differences between physical logistics and digital logistics? i.e. between the supply chain and digital supply chain?
  • What are the benefits to a company of an intelligent product structure?
  • What employees place demands on product structure and product information?
  • How is a “digital product” developed?
  • How is product information best managed?
  • What is the life cycle of product information?

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