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The 2015 Multichannel Guidelines

  • Multichannel business models have been around for a long time, but it’s only in the last few years that they have begun to be regarded as a challenge that is crucial to a company’s success. The multichannel concept has acquired many names – crosschannel, omnichannel, and several others – but it always comes down to the same question.
  • “How can a company consistently inform, communicate, sell, service, and encourage long-term enthusiasm in its customers using all contemporary and future channels?”

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