Multichannel as a competitive advantage: Challenging for commerce - surprisingly simple for customers. Guidelines by foryouandyourcustomers for you and your customers.

Buy the 2015 Multichannel Guidelines

On the path towards successful multichannel business for you and your customers

Format: Bound, 144 pages, 250 x 200 x 16 mm
Language: English
ISBN: 978-3-9816234-1-3
Shipping: EUR 9

EUR 49,00

EUR 58,00
You can also order the Guidelines via Amazon.co.uk (United Kingdom) and Amazon.de (Germany) (Shipping throughout all of Europe)
The Multichannel Guidelines are also available in German. Click here to order them.

Free excerpt

Have a look at the Guidelines and download the free excerpt (PDF, 0.9 MB)

2015 Multichannel Guidelines

Multichannel as a competitive advantage

New technologies offer new possibilities. In the past, this has always led to restructuring in the market. The Multichannel Guidelines provide managers and experts with an overview of current opportunities. Read these guidelines to find out how you can turn the rapidly growing number of communication and sales channels from a challenge into a competitive edge. This much we can already reveal: you will first need to have consistent data, stable processes, and an appropriate organisational model before you can even begin to think about introducing new channels and touch points.


  • Welcome to Multichannel Reality
  • The Model Used for Multichannel Business
  • Why do Customers Buy and How do They Remain Interested in the Long Term?
  • What Role does Product Information Play in your Multichannel Business?
  • How does Having an Overview of Channels lead to a Better Multichannel Business?
  • Which Systems can Support your Multichannel Business?

Free excerpt

Have a look at the Guidelines and download the free excerpt (PDF, 0.9 MB)

In the past, a lot of new channels evolved – the Multichannel Guidelines lists you for example 162 channels.

Have customers changed? Or rather the environment?

The satisfied customer goes through the purchasing process along the phases of awareness, evaluation, purchase, use, and loyalty in countless individual decisions.

Author of the Guidelines

Jonathan Möller, author and founder of foryouandyourcustomers, is an e-commerce pioneer and a multichannel business expert. He is married and lives with his family in Grüt (near Zurich), Switzerland. He has been advising companies in Europe since 1996 and has founded and helped to develop three international companies with several hundred employees.

His customers include Bank for International Settlements, Bobcat, Bridgestone, Coca-Cola, Danone, Distrelec, Elektro-Material, de Bijenkorf, Fabory, Freitag, Hansgrohe, Hewlett-Packard, Hornbach, Hostelling International, Kleertjes, Liebherr, Mammut, Migros, Mövenpick, OPO Oeschger, Phonak, Puma, Richemont, Roche, Swiss Federal Railways (SBB), Swiss International Air Lines, Syngenta, Takeda, and Tamedia.

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Jonathan Möller

Author of the Guidelines and founder of foryouandyourcustomers

Get in contact